How to Create Great Instagram Stories

Nov 5, 2017
Blog

The Power of Instagram Stories for Visual Artists and Designers

As an artist or designer, Instagram Stories can be a powerful tool to showcase your work, engage with your audience, and build your online presence. With over a billion active users, Instagram has become a hub for inspiration and discovery, making it an ideal platform to gain exposure for your art and design projects.

Understanding the Basics of Instagram Stories

Before we dive into the tips and tricks of creating great Instagram Stories, let's start with the basics. Instagram Stories are ephemeral, disappearing after 24 hours, which creates a sense of urgency and exclusivity for your content. They appear at the top of users' Instagram feeds, allowing you to grab their attention immediately.

To create an Instagram Story, simply open the Instagram app, swipe right from your feed, and tap on the camera icon at the top left corner of the screen. From there, you can take photos or record videos, add text, stickers, filters, and even interactive features like polls and question stickers to engage your audience.

Creating Compelling Visuals

In order to stand out from the crowd and captivate your audience, it's important to create visually stunning Instagram Stories. Here are some tips to help you achieve that:

1. Showcasing Your Work

Instagram Stories provide a perfect platform to showcase your art and design projects. Whether you're a painter, illustrator, graphic designer, or photographer, make sure to use high-quality images and videos that highlight the details and uniqueness of your work. Experiment with different angles, compositions, and lighting to create eye-catching visuals that leave a lasting impression.

2. Behind the Scenes

Take your audience behind the scenes of your creative process. Share snippets of your work in progress, studio setup, or the materials you use. This gives your followers a glimpse into your artistic journey and allows them to connect with you on a deeper level. Authenticity and transparency go a long way in building relationships with your audience.

3. Incorporating Storytelling

Stories are inherently captivating, and storytelling is a powerful tool to engage your audience. Use your Instagram Stories to tell the story behind each artwork or design you share. Share the inspiration, concept, or challenges you faced during the creation process. This adds depth to your content and helps your audience connect emotionally with your work.

Engaging Your Audience

Now that you know how to create visually stunning Instagram Stories, let's explore some strategies to engage your audience:

1. Interactive Features

Instagram Stories offer a variety of interactive features to encourage engagement from your audience. Use the poll sticker to gather opinions, the question sticker to answer your followers' questions, or the countdown sticker for an upcoming event or product launch. These features not only make your stories more engaging but also give your audience a sense of involvement.

2. Encourage User-Generated Content

Empower your audience to contribute to your Instagram Stories by featuring user-generated content. Ask your followers to tag you or use a specific hashtag when they create art inspired by your work. Repost their stories, giving them credit, and showcasing their talent. This not only strengthens the connection between you and your audience but also allows you to curate content and leverage the power of user-generated marketing.

3. Story Highlights

Instagram allows you to save your favorite Instagram Stories as highlights on your profile. Take advantage of this feature to create different categories or themes that represent your artistic style or your design specialties. Story highlights make it easy for new visitors to explore your best content and gain a deeper understanding of your creative journey.

Conclusion

Instagram Stories have transformed the way artists and designers share their work and engage with their audience. By following these tips and utilizing the features and strategies mentioned above, you can create Instagram Stories that not only showcase your art and design projects but also captivate your audience, build your online presence, and help you stand out in the competitive world of visual arts and design.

Nathan
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As a visual artist, Instagram Stories are a perfect platform for sharing my work and connecting with other artists. It's a great way to be part of a creative community.
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I never realized the potential of using Instagram Stories until reading this article. It's such a versatile platform that allows me to showcase my art in new and creative ways.
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The tips for using Instagram Stories to share my art-related challenges and breakthrough moments have given me new ideas for showcasing my creative journey in an authentic and engaging way. It's a great way to connect with my audience on a personal level.
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I'm eager to start using Instagram Stories to share my favorite art pieces from other artists and designers. It's a great way to showcase the diverse inspirations that drive my creativity and build a deeper connection with my audience.
Mar 23, 2023
Cook Compression
I've been hesitant to use Instagram Stories, but after reading this article, I'm excited to start experimenting with new ways to showcase my art and engage with my followers.
Feb 19, 2023
Steve Hageman
I love that Instagram Stories allows me to share more casual and spontaneous content with my followers. It's a great way to add a human touch to my brand as a visual artist.
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Jerry Falvey
I appreciate the focus on staying consistent with my brand identity in Instagram Stories. It's a valuable reminder to maintain a cohesive and visually appealing presence on the platform.
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Thomas Berard
The advice on using Instagram Stories to promote art events and exhibitions will be incredibly useful for getting the word out to my audience. It's a fantastic marketing strategy.
Dec 3, 2022
Brandon Wallace
The article has motivated me to start using Instagram Stories to share the stories and inspirations behind each of my art pieces. It's a great way to connect with my audience on a deeper level and add meaning to my content.
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I love how Instagram Stories allows me to give my audience a behind-the-scenes look at my creative process. It helps me connect with my followers on a more personal level.
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Sabreena Kaur
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Lauren Ely
The tips on adding music and stickers to my Instagram Stories have added an extra layer of creativity to my posts. It's a fun and engaging way to showcase my artwork.
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Controller
The tips for using Instagram Stories to showcase works in progress and share the evolution of my projects have ignited new ideas for engaging with my audience. It's a great way to give my followers a deeper insight into my creative process.
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Linda Ding
I appreciate the suggestion of using Instagram Stories to document my artistic milestones and achievements. It's a great way to share my growth as an artist and celebrate my successes with my audience.
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Sam Dabaja
I appreciate the focus on authenticity in Instagram Stories. It's a reminder to stay true to my artistic vision and share my work in a genuine and personal way.
Apr 26, 2022
Matthew Angela
I'm excited to start using Instagram Stories to share my thought process and artistic inspirations behind each of my art pieces. It's a great way to provide my audience with a deeper understanding of my creative vision.
Apr 14, 2022
Marik Lzydorczak
The suggestions for creating interactive and engaging content in Instagram Stories were really insightful. It's a great way to keep my audience entertained and interested in my work.
Mar 15, 2022
John Tarver
I can't wait to start using Instagram Stories to share the behind-the-scenes of my art studio and workspace. It's a great way to give my audience a closer look at the environment where my creations come to life.
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Marlon Desantos
It's fantastic to see how Instagram Stories can be used to give my audience a glimpse of my creative process and the work that goes into each piece. It's a great way to build a deeper connection with my followers.
Feb 17, 2022
Deanna Blair
The suggestions for using Instagram Stories to share my art-related travels and experiences have given me new ideas for creating engaging and diverse content. It's a great way to add variety to my posts.
Feb 6, 2022
Meena Manaktala
Great article! Instagram Stories are a great way to stay engaged with my audience and keep them updated on my latest projects.
Jan 13, 2022
Josh Buttitta
I appreciate the suggestion of using Instagram Stories to host live Q&A sessions with my audience. It's a great way to directly engage with my followers and provide them with valuable insights into my art and creative process.
Dec 22, 2021
Garner Duncan
I've always struggled with promoting my art online, but after reading this article, I feel more confident about using Instagram Stories as a marketing tool. Thank you!
Nov 20, 2021
Lashonda Thomas
I love the potential of using Instagram Stories to show the process behind each of my art pieces. It's a great way to share the passion and effort that goes into my work with my followers.
Nov 2, 2021
Marci Paris
I love that Instagram Stories allow me to share my art in a more casual and authentic way. It's a great way to make my content feel more relatable and personal to my audience.
Oct 3, 2021
Damita Buffington
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Sep 13, 2021
Beni McAllister
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Aug 17, 2021
Elliot Rose
I've always been wary of social media, but this article has convinced me of the benefits of using Instagram Stories as a visual artist. It's a great way to showcase my work and connect with a larger audience.
Jul 11, 2021
Kirk Markos
I appreciate the emphasis on creating a narrative in my Instagram Stories. It's a reminder to approach my posts with storytelling in mind, which can be a powerful way to engage my audience.
Jun 20, 2021
Devin Carroll
I can't wait to use Instagram Stories to share testimonials and positive feedback from my clients and followers. It's a great way to build credibility and trust in my art and creative services.
Jun 10, 2021
Bryan Hale
The tips on using Instagram Stories to share the challenges and triumphs of my artistic journey have given me new ideas for connecting with my audience on a more personal level. It's a great way to add an authentic touch to my content.
May 29, 2021
Roger Fasting
I love the idea of using Instagram Stories to document my art-related travels and experiences. It's a great way to add depth and variety to my content and showcase the diverse inspirations behind my work.
May 24, 2021
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May 15, 2021
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I've always been daunted by the idea of using social media for my art, but this article has shown me the exciting potential of using Instagram Stories to showcase my work and connect with my audience. Thank you for the encouragement and tips!
May 13, 2021
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Dec 7, 2020
Unknown
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Nov 4, 2020
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Jul 19, 2020
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May 27, 2020
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Lucas Hannen
The tips for creating visually consistent Instagram Stories have given me new ideas for maintaining a cohesive look across my posts. It's important for building a strong brand identity.
Feb 28, 2020
Stephanie Grey
The suggestion of using Instagram Stories to collaborate with other artists and designers has given me new ideas for creating engaging and diverse content. It's a great way to cross-promote and expand my creative network.
Jan 19, 2020
David Moss
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Jan 16, 2020
Dawn Monteleone
I never realized the potential of using Instagram Stories to share my art-related rituals and practices. It's a great way to provide my audience with insights into my artistic routine and philosophy.
Nov 18, 2019
Frank Fleming
I appreciate the suggestions for using Instagram Stories to connect with other artists and designers. It's a great way to build a sense of community and expand my network within the artistic industry.
Jun 7, 2019
Noel Cano
I've learned so many new ways to use Instagram Stories from this article. It's really inspiring to see how I can elevate my art and connect with my audience using this platform.
Jun 3, 2019
Place Holder
The advice on using Instagram Stories to document my daily artistic routine and show the behind-the-scenes of my creative process has provided me with new ideas for engaging with my audience. It's a great way to give them a deeper look into my artistic life.
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Paul Tulaphorn
I'm excited to start using Instagram Stories to share my favorite art and design inspirations. It's a great way to build a sense of community and share my artistic influences with my audience.
Apr 6, 2019
Daniela Szymczak
I appreciate the advice on how to make my Instagram Stories more visually appealing. This will definitely help me showcase my artwork in a better way.
Mar 26, 2019
Ed Hickman
I'm eager to utilize the Story Highlights feature to showcase my best work and keep it visible for new followers. It's a great way to give my audience a quick overview of my artistic style.
Nov 22, 2018
Melissa Weber
The feature of adding links to my Instagram Stories will be a game-changer for guiding my audience to my online portfolio and art sales. It's a powerful marketing tool.
Oct 26, 2018
Andy Christ
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Oct 25, 2018
Jerrell Green
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Jul 6, 2018
Andrew Watt
I'm looking forward to implementing the storytelling techniques mentioned in this article. It's a great way to captivate my audience and keep them interested in my work.
Jun 15, 2018
Roland Ortega
The suggestions for using Instagram Stories to celebrate milestones and achievements in my artistic journey have given me new ideas for sharing my successes with my audience. It's a great way to show my growth as an artist.
May 21, 2018
Ring.io Default
I can't wait to start using the swipe-up feature in Instagram Stories to direct my audience to my website and online store. It's a great way to drive traffic and promote my art.
May 2, 2018
Sam Sweeney
The tips on using Instagram Stories to share announcements and updates related to my art projects and events have given me new ways to keep my audience informed and engaged. It's a great way to build anticipation and excitement.
Apr 13, 2018
David Mei
It's inspiring to see how other artists and designers are using Instagram Stories to share their work and creative process. It's a great way to connect with a wider artistic community.
Apr 11, 2018
Tamie Eklund
I never thought about using Instagram Stories to show my design process, but now I can see the potential. Thanks for the inspiration!
Mar 24, 2018
Elpi Mimilas
The article has given me new ideas for using Instagram Stories to share my participation in art shows and community events. It's a great way to bring my followers along with me and showcase my involvement in the artistic community.
Feb 11, 2018
Jeffrey Priebe
I appreciate the tips on using Instagram Stories to showcase the texture and details of my art pieces. It's a great way to give my followers a closer look at my work and the intricacies of my artistic style.
Feb 2, 2018
Mark Palmer
I love the idea of using Instagram Stories to give my audience a virtual tour of my studio or workspace. It's a great way to transport them into my creative environment and give them a deeper understanding of my artistic process.
Jan 17, 2018
Kyle Hill
The tips on how to create engaging polls and questions in Instagram Stories were really useful. It's a great way to interact with my audience and get their feedback.
Dec 25, 2017
Kenneth Luke
Instagram Stories have become an essential part of my social media strategy as a visual artist. It's a platform that allows me to tell my story in a fresh and dynamic way.
Dec 12, 2017